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Scent of Summer

15 Nov 2018

In celebration of Life Pharmacy’s 8th birthday, let’s talk fragrance, because, lets be honest, who doesn’t like perfume for their birthday (or Christmas for that matter)?

In celebration of Life Pharmacy Takapuna's 8th birthday, let’s talk fragrance, because, lets be honest, who doesn’t like perfume for their birthday (or Christmas for that matter)?

The notes of a fragrance can be quite personal so be mindful of the person you are buying for if not for yourself, and what those notes represent.


Summer is in the air so think fresh light florals, clean citruses and subtle peppers.

Getting married? Beautiful Belle by Estee Lauder represents the romance of a summer wedding. It’s energising and clean yet lingers, leaving a lasting impression - somethng every bride wants, right?

In keeping with the summer theme, Issy Miyake - L’ Eau Majeure D’ Issey is an aquatic woody fragrance for men with the first note representing a breaking wave.

1. Estee Lauder Beautiful Belle EDP 50ml - $179

2. Issey Miyake - L’ Eau Majeure D’ Issey 100ml - $147


Psst, here’s a little trick of the trade. Layer your fragrances with complimentary body products. Sometimes in the warmer months, we prefer a hint of a fragrance so try lathering up with a fragranced shower gel and hydrate summer exposed skin with it’s partner body lotion or have your fragrance last the distance, particularly for that special occasion by layering with a fragrance set (they are great value for money too!)

3. Estee Lauder Modern Muse 3 Piece Luxury Set - $223

4. Ellie Saab Le Parfum EDP 50ml Gift Set - $170


Got to love a little matchy matchy for a summer wedding or just because. Many fragrance houses are offering his and hers options (which can make for easier shopping if not purely for the cute factor)

My favourite duo has to be by Giorgio Armani - Stronger With You For Him and Because It’s You For Her. The notes of both fragrances balance and empower each other, symbolizing powerful love while the advertisement alone had me captivated. Why not try these options as well?

5.Giorgio Armani Stronger With You EDT 50ml - $115 & Giorgio Armani Because It’s You

6.Calvin Klein Obsessed For Men EDT 75ml - $89 & Calvin Klein Obsessed For Women EDP 50ml - $89

7.Narciso Him Bleu Noir EDT 50ml - $110 & Narciso Poudree EDP 50ml - $170

Life Pharmacy Takapuna's Fragrance Counter specialist would love to help you choose that perfect scent for summer. Pop in store today!


Kerry Finlay

Kerry is Mum to 3 daughters, a British comedy addict and quite partial to a good burger. She is also an Auckland based personal style coach specialising in working with everyday women to achieve a confident personal style...