Leasing Overview

Shore City is home to celebrated New Zealand and Australian brands, including the premier department store, Farmers; New World Metro, Whitcoulls, globally acclaimed Les Mills Gym and over 60 specialty stores including leading fashion brands Country Road, Cue, Veronika Maine, Platypus, Rembrandt and Rodd & Gunn.

Defined by a premium retail experience offer that caters to a discerning and style-conscious customer.

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Shore City is situated at the north-western edge of Takapuna's CBD, only minutes from the main motorway and 15 minutes from Auckland CBD and only a 5-minute walk from the area's main attraction - Takapuna Beach.
Trade Area
Takapuna shoppers tend to have a higher-than-average personal income and household income and are likely employed in a range of professional careers or are business owners/self-employed. The main trade area population is estimated to reach 120,000 by 2026.
 Retail Spend
The total retail expenditure capacity of the main trade area population is project to reach $2.33 billion by 2026.
Customer Demographics
Shoppers are likely to be between 30-39 years, with 51% living with spouse/partner, with or without children, 26% living with parents or siblings or with extended family of which 65% own or are purchasing. [Auckland average 49%]. Average Household incomes are $137,300. [$19,000 higher than Auckland average].
Pop up Leasing
Pop-up spaces ready to connect your business and products with our shoppers. Spaces can be used for a variety of ues and across many different businesses and activations, including pop-up stores, activation zones, sales activations, semi-permanent opportunities, product launches, seasonal campaigns, product sampling, trade-outs and vehicle displays.
Shore City offers a widge range of services and amenities including first 2 hours FREE parking, FREE Click and Collect, fast FREE Wi-Fi, Kids Play and state of the art restrooms and parents' rooms.

Key Stats

Shore City Shopping Centre offers a vibrant retail experience in the heart of Takapuna, one of Auckland’s most affluent suburbs.

60 +
14,625 sqm
Annual customers As at December 2019
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About Shore City

Shore City offers a vibrant retail experience in the heart of Takapuna, one of Auckland’s most affluent suburbs Located at the north-western edge of Takapuna’s CBD, Shore City is only a 5-minute walk from the area’s main attraction - Takapuna Beach. 

Shore City has direct access to 784 car spaces and to the Auckland CBD and North Auckland via the dual carriage northern motorway. Bus connections run every 10 minutes between the Auckland CBD and Takapuna. 

Takapuna’s only supermarket, New World Metro offers a boutique grocery. Les Mills New Zealand’s premier gym destination and much-loved New Zealand owned Farmers and Whitcoulls, all align perfectly with the positioning of Shore City which is to provide a first-class shopping environment to Takapuna.

The Centre over three levels with 60+ specialty stores, including celebrated New Zealand and Australian brands including Bed, Bath N’ Table, Cue, Country Road, Life Pharmacy, Platypus, Rembrandt, Rodd and Gunn, Veronika Maine and One NZ.

Shore City is defined by a premium retail experience offer that caters to a discerning and style-conscious customer. 

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Key Centre Facts

  • Total GLA 14,625 SQM
  • Major Retailers; Farmers, New World Metro, Whitcoulls, Les Mills Gym
  • 60+ Specialties
  • Main Trade Area Population 114,200
  • 784 Car parks
  • 2.4 million annual customer visits*

*December 2019

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Customer Demographics

Average Age: 30 – 39 years
Average Income: $137,300 ($19,000 higher than Auckland average)
Housing Status:  65% owner/purchaser (Auckland average 49%)
Family Type: 51% living with spouse/partner with or without children and 26% living with parents or siblings or with extended family
Main Trade Area Population: is estimated to reach 120,000 by 2026.
Retail Expenditure: projected to reach $2.3 billion by 2026.

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Why Choose Takapuna?

Takapuna is home to:

  • 720 businesses

  • 8,500 workers

Takapuna has over 300 different service-based business and is a technology hub with 40 out of the top 200 fastest growing New Zealand tech businesses located here. 

Takapuna boasts a great retail mix of business including around 150 hospitality businesses and 200+ retail and personal services, with a mix of High Street shopping, laneways and Shore City shopping centre.

Takapuna is a highly desirable location for both living and working. The backyard for the estimated 15,000 residents and 15,000 workers who will inhabit Takapuna by 2040.

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The Vision for Takapuna's Future

The Takapuna Strategic Framework provides a direction for how the Takapuna town centre and its surrounding areas are shaped into the future to make the most of its advantages.

Supporting high quality urban design and civic amenity, with good access to the town centre retail core, community facilities, parks and public transport, projects include revitalising the town centre with additional parking, connecting the beach, and retail and Hurstmere Road, the main street of Takapuna, to the key retail offering that is Shore City. 

Multiple residential developments are under construction around the vicinity of Shore City.

700+ new apartments in Takapuna are planned to be completed by 2023. These include Burns Avenue, Summer Gardens at 3 Campbell Rd, The Loxley on Tennyson Ave, Modulus Apartments on the corner of Lomond & Anzac Street, Katrine at 55 Anzac St, Amaia and Skyridge on Esmonde Road.

Find out more about the planned Takapuna developments.

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Retail Opportunities

Shore City Shopping Centre is committed to and proud of the relationships developed with major retail groups and independent specialty retailers alike. Our approach to leasing is strategic. We consider the market research, the current retail mix and the potential mix available to ensure that each and every retailer and service adds value to the mix, ultimately enhancing the customer’s experience. 

Shore City is owned, and managed Precision Group is one of Australia’s most successful private commercial property investment and management companies with a portfolio of retail, commercial and hospitality properties. Whether you are a small business starting out, a successful trader experiencing growth, if you are interested in exploring opportunities for your business at Shore City our dedicated leasing team can guide you to find the right solution for your business.

Leasing Contacts

Lee-Anne Melville
Leasing Executive
Jan Walker 
Centre Manager
Casual Leasing

Shop, Dine & Unwind

Shore City is the place to leave it all behind, escape from life’s pressures and take a little time out to spoil yourself. It’s the perfect spot to catch-up with friends, unwind and indulge.