Formerly known as Overland, Merchant 1948 brings high quality, fashionable footwear to New Zealanders that represents three generations of a family with a passion for footwear.
Founded by Italian immigrant Guigeliemo Anselmi in 1948, Merchant 1948 reflects a proud heritage with its collections of quality New Zealand and imported footwear for men and women that now extends to handbags, shoe care and accessories and is presented in a refreshed, modern setting.
With new styles arriving weekly, Merchant 1948 ensure that the people of New Zealand will always be putting their best foot forward in the fashion stakes.