The new Merchant 1948 (previously Overland) is open!
The new store has all the same stylish women's and men's footwear now in a refreshed, modern setting.
Merchant 1948 have been bringing high quality, fashionable footwear to New Zealanders for three generations. They work with craftsmen from around the globe to bring their footwear to life and have new styles arriving in store weekly.
The store was founded in 1948 by Guigliemo Anselmi, an Italian immigrant who sold shoes in King Country. The Store was passed down two generations, to current owner Shane who created Overland.
To reflect the heritage they are so proud of, they updated Overland to become Merchant 1948. Come in store to see their extensive range of fashionable women's footwear, boots and handbags, men's dress and casual shoes and shoe care products.