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Shore City Demographics

The Shore City Primary Sector population of 46,380* encompasses affluent suburbs; Takapuna, Milford, Belmont, Bayswater, Narrow Neck, Stanley Point and Devonport.


The Main Trade Area includes the Secondary North and Secondary West sectors of the North Shore for a total population of 108,500. Suburbs within the main trade area are considered higher value, more desirable suburbs of the North Shore with a greater spending capacity compared to other areas.

  • Key demographics of the Main Trade Area are:

  • Average age 38 years (Auckland average 35 years)

  • Average income $97,869 (Auckland average $90,880)

  • Housing Status 56.6% owner/purchaser (Auckland average (54.4%)

  • Family Type 31% Couple No Children (Auckland average 28.5%) and Lone Adult 23.7% (Auckland average 18.7%).

*Macroplan Dimasi Report, 2016

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