Shore City Demographics
The primary trade area for Shore City Shopping Centre encompasses affluent suburbs including: Takapuna, Milford, Belmont, Bayswater, Narrow Neck, Stanley Point and Devonport and has a population of 46,380*
The Main Trade Area includes the Secondary North and Secondary West sectors of the North Shore for a total population of 108,500. Suburbs within the main trade area are considered higher value, more desirable suburbs of the North Shore with a greater spending capacity compared to other areas.
Key demographics of the Main Trade Area customer are:
- Average age 38 years (Auckland average 35 years)
- Average income $97,869 (Auckland average $90,880)
- Housing Status 56.6% owner/purchaser (Auckland average (54.4%)
- Family Type: 31% Couple No Children (Auckland average 28.5%) and Lone Adult 23.7% (Auckland average 18.7%).
Deographic profile of the 'typical' core catchment resident: middle aged- elderly shopper, NZ born with higher income bracket in white collar employment residing in their own homes with established equity basis.
Shore City is located within Takapuna & is home to 720 businesses approximately 8,500 workers and another 3,300 residents. These numbers are forecast to grow to 15,000 workers and 15,000 residents by 2040**. Residential growth is already underway with 350 apartments set to be completed during 2019. For the 12 month period ending 30 June 2018^, spending in Takapuna was up 2.6% on the previous year.
Takapuna Beach shoppers are 60% female, 40% make and are predominantly aged between 30-70 and live in the Auckalnd North region.
The largest employer is the Professional, Scientific and Technical Services industry supplying 22% of jobs*
The Auckland City Centre Masterplan has nominated Takapuna as a key metropolitan centre paving the way for significant investment, growth and intensification in the area.
*Macroplan Dimasi Report, 2015-16
**Takapuna Strategic Framework, 2010.
^MarketView Quarterly Market Activity Report