Centre Overview 

Shore City Shopping Centre offers a vibrant retail experience in the heart of Takapuna, one of Auckland’s most affluent suburbs.
The Centre is situated at the north-western edge of Takapuna’s CBD, only a 10 minute walk from the area’s main attraction - Takapuna Beach.
The Centre has three levels consisting of over 60 specialty stores, including a variety of iconic and international brands such as; Country Road, Veronika Maine, Life Pharmacy, Cue, Rembrandt and Bed, Bath N' Table, all anchored by a New Zealand's premier department store Farmers, New World Metro, and Les Mills Gym.

Wide shot of the exterior of Shore City shopping center

Key Centre Facts

  • Total GLA 14,625 SQM
  • Major Tenants; Farmers, New World Metro, Les Mills Gym
  • 60+ Specialties
  • Main Trade Area Population 114,200
  • 826 Car parks
  • 2.3 million annual customer visits*
*Correct as at 31.07.21
Shot of a deli located inside of Shore City shopping center

Customer Demographics

Average Age: 30 – 39 years
Average Income: $137,300 ($19,000 higher than Auckland average)
Housing Status:  65% owner/purchaser (Auckland average 49%)
Family Type: 51% living with spouse/partner with or without children and 26% living with parents or siblings or with extended family
Main Trade Area Population: 114,200 estimated to grow at an average annual rate of 0.9% to reach 119,700by 2026.
Retail Expenditure: projected to grow at an average annual rate of 4.0% to reach $2.3 billion by 2026.

Shot of a group of men sitting on chairs outside shops inside the Shore City shopping center

Why Choose Takapuna?

Takapuna is home to:

  • 720 businesses

  • 8,500 workers

  • Forecast to grow to 15,000 workers and 15,000 residents by 2040*. Multiple residential developments are under construction around the vicinity of Shore City.


700+ new apartments in Takapuna are planned to be completed by 2024.


These include Burns Avenue, Summer Gardens at 3 Campbell Rd, The Loxley on Tennyson Ave, Modulus Apartments on the corner of Lomond & Anzac Street, Katrine at 55 Anzac St, Amaia and Skyridge on Esmonde Road.


The Auckland City Centre Masterplan has nominated Takapuna as a key metropolitan centre paving the way for significant investment, growth and intensification in the area.


Revitalising the town centre with parking for workers on the CBD fringe and grow the connections between the beach, retail and parking areas and revitalise Hurstmere Road, the main street of Takapuna.


The town square development will start later this year with the Hurstmere Road project completed by the end of 2021.

Find out more about the planned Takapuna developments


*Takapuna Strategic Framework, 2010 - 2020.

Sky view of the city of Takapuna

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Leasing Contacts

Leasing Enquiries

Dan Crawford | Leasing Executive

P: +64 (9) 978 6307

M: +64 21 824 209

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P: +64 (9) 978 6309

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