Shore City sits at Takapuna's north-western CBD edge, minutes from the motorway, 15 minutes from Auckland CBD, and a 5-minute walk from Takapuna Beach.

Shoppers typically earn higher-than-average personal and household incomes, work in professional careers or are self-employed business owners. The main trade area population is estimated to reach 120,000 by 2026.

Total retail expenditure capacity of the main trade area is projected to reach $2.33 billion by 2026.

Shoppers are typically aged 30–39, with 51% living with a spouse/partner (with or without children), and 26% living with extended family. 65% own or are purchasing homes (19% higher than Auckland's 49% average). Average household incomes are $137,300, exceeding Auckland averages by $19,000.

Spaces can be used for a variety of uses and across many different businesses and activations, including pop-up stores, activation zones, sales activations, semi-permanent opportunities, product launches, seasonal campaigns, product sampling, trade-outs and vehicle displays.

Shore City offers first 2 hours FREE parking, FREE Click and Collect, fast FREE Wi-Fi, Kids Play and state of the art restrooms and parents' rooms.